Wednesday, August 03, 2005

Freshizza - Dough Disaster !!



Recently Pizza Hut India launched the Freshizza range of pizzas with a large advertisement campaign. Anyone who visited the Pizza Hut joint after that launch must surely have been prescribed the All-New-Freshizza which has a dough made freshly on the same day unlike all other pizza bases. Everything fine till here...but then I noticed one small glitch!!
Now Pizza Hut itself has 3 dough crust :-
  1. Thin Crust
  2. Normal Crust
  3. Freshizza Crust

So not all pizzas at the joint are Freshizzas..i.e. made on the same day...that privilege is only for Freshizza eaters.... and if that is the case....even their own pizzas (thin crust and normal crust) are as stale as the other competitors pizzas...the ones whom Malaika calls "Basi Thakelas!!"

I wonder if this is a case of bad marketing idea...or is Pizza Hut trying to ride on the customers ignorance...whatever the case...lets see how the whole concept works out!!

My opinion about the Freshizza is that it is thinner than the regular crust but actually a bit more difficult to bite into compared to the regular crust..so the entire idea of having a crust "Not too thick...Not too thin" gets nullified...my call on Freshizza...it will not be a favourite amongst the customers and finally just become a part of their menu card!!

3 comments:

binni said...

yeah...n to top it...tht mulund pizza hut wala didnt even give us a discount inspite us being a friend's friend...remember???

Shiva said...

Considering i'm a regular pizza hut customer, i have always stuck to freshizza since the day it has been launched... never ordered a regular pizza again.. and yeah i also love stale food.

Anonymous said...

im not a regular pizza eater...but i never got the concept..by calling a certain base as fresh...are they trying to reduce the sales of the the other Base types?..is this Freshizza base more expensive then the others?...what the hell is the point?...but they also cant be that dumb...there has to be something about this we dont know!!